CONTENT MARKETING

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Content marketing is creating content for the purpose of promoting a product it service

it helps with Brand building, Search Engine Optimization.

It is a strategic marketing approach. We all know content is King so now we are using it to market a brand.


When you are creating content for marketing a product, It is copywriting. one important thing is the CTA. The CTA Is the call to action.

A Call to Action simply means the desired action that a target audience is required to take after every content marketing process.

For Example, we have: 

 Learn more, sign up, Register now

 who can give more examples?


There are various forms of content we can use for content marketing: 


√ Image 

√ Memes 

√ Video

√ Text and so on...

One thing a content marketer looks at is the *Competitors*


How does a Content Marketer work?

We have the 4Ps of Marketing: 


√ Product 

√ Price 

√ Place 

√ Promotion


A content Marketer has to put all these in mind when creating content.

While putting these in mind, S/he should also note that of the competitors and what the target audience answers to more.

Every Brand has different forms of online media. We have the Paid Media ; that is the one you pay for. under this we have Search Engine Marketing, Facebook ads and so on


We have Owned Media; this is the content from the company itself. The brand owns this media

Earned Media; Reviews- Your customers are posting on your behalf, Testimonials, Referrals, etc.

As a content marketee, you should be concerned about the three because they promote the business in different ways.


Most times, the one with the highest reach is your Paid Media.

While setting up Paid Media, you should understand your TARGET AUDIENCE based on Market Segmentations.


Geographic Market Segmentation (Location) 

   

√ City

√ Country

√ Urban or rural


Demographic Market Segmentation:


√ Age

√ Gender

√ Income

√ Family Situation

√ Annual Income

√ Education

√ Ethnicity


Psychographic Market Segmentation Examples:

√Interests 

√ Values

√ Attitudes

√ Interests

√ Lifestyles

√ Psychological influences

√ Motivations

✓ Priorities


In Conclusion: Content Marketing is very important and many businesses are looking for content marketers. You just have to be smart about it. Another key point is that your number of words should be short for marketing. 


Watch the video on blogging here 

Watch Video on how to check for Plagiarism here

Watch Video on how to use Grammarly

Download your content marketing note here

Comments

  1. Unknown18 November 2021 at 17:28

    Thank you ma'am for this educating piece.

    ReplyDelete
  2. PPBlessing19 November 2021 at 09:34

    Thank you for the educating piece. The link to download the note redirects to your YouTube page instead.

    ReplyDelete
  3. Dawn Fache19 November 2021 at 13:23

    This is awesome. Thanks ma

    ReplyDelete
  4. Unknown19 November 2021 at 23:00

    Thank you ma'am. I got value from this.

    ReplyDelete
  5. Unknown20 November 2021 at 00:41

    Awesome, thank you ma.

    ReplyDelete
  6. IjafaPen Writes20 November 2021 at 04:15

    This is enlightening!.

    ReplyDelete
  7. Unknown20 November 2021 at 06:35

    Ma you didnt tell us the the link that will be typed in the browser to take us to the plagiarism checker page

    ReplyDelete
  8. Sparkles and Wits20 November 2021 at 12:05

    Thank you ma for this

    ReplyDelete
  9. thecontentmogul3 December 2021 at 00:05

    Thank you ma this really helped

    ReplyDelete
  10. Oluwadamilola Ojoye3 December 2021 at 04:27

    Thank you ma. So detailed and insightful

    ReplyDelete
  11. kennethpowers10 March 2022 at 09:18

    Thanks for sharing useful information for us.I really enjoyed reading your blog, you have lots of great content. Please visit here

    Regards,
    Content Marketing Company in London

    ReplyDelete
  12. manu12 March 2022 at 01:55

    Promotion services Thanks for this amazing content.

    ReplyDelete
  13. Sharhil30 July 2022 at 05:53

    This blog is full of knowledge and experience. A big thanks for sharing about content marketing.

    ReplyDelete

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