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The Storytelling Process

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Have you ever watched an advert and you were like- Oh! This advert is speaking to me or perhaps you have seen an advert and it just kept on replaying in your head..... now, that is an amazing advert.  It is possible you have read something somewhere you can not seem to forget or maybe it is something you listened to:  Now, that is the power of storytelling! Brands are leveraging storytelling and it is very important for you, as a content creator to understand what storytelling is.  so what is storytelling?  Storytelling is  the art of creating compelling content. Creating content that takes our audience on a journey... an amazing one though!  As content creators, our main objective is to engage our target audience and get them interested in what we are sharing.  Every content creator is a storyteller. How to write a Brand's story  Ask yourself these simple questions:      1. What is the vision and mission of the brand?  2. What...
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