The Storytelling Process

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Have you ever watched an advert and you were like- Oh! This advert is speaking to me

or perhaps you have seen an advert and it just kept on replaying in your head..... now, that is an amazing advert. 

It is possible you have read something somewhere you can not seem to forget or maybe it is something you listened to: 

Now, that is the power of storytelling!

Brands are leveraging storytelling and it is very important for you, as a content creator to understand what storytelling is. 

so what is storytelling? 

Storytelling is the art of creating compelling content. Creating content that takes our audience on a journey... an amazing one though!

 As content creators, our main objective is to engage our target audience and get them interested in what we are sharing. 

Every content creator is a storyteller.

How to write a Brand's story 

Ask yourself these simple questions: 

  1. What is the vision and mission of the brand? 

2. What is the unique selling point of the brand? 

3. What does the brand stand for? 

4. What are you trying to sell? 

5. What problem does it solve? 


Jot down the answer to the questions and you are already getting a story that is appealing to your target audience. 


Let us write a story together: 

A. Think of the story you wish to write- At this point, you can jot down the different ideas that come to your head, research if you have to. 

B. Write down the characters of the story. 

The characters of a story are the core players of the story.

C. Write the first part. 

Now, the first part should be the hook. You should be able to capture the minds of your audience from the first line. 

This is a story that talks of the content creator that failed but.....

Oh! not again.... The interview went well but I did not get the job. 


D. Create the whole story. 

E. Picture it in your mind

F. Give it a humanity feeling from the aspect of your target audience. 

G. Read the story first 

H. Test your story by allowing a few persons to read it for you. 

I. Proofread and Edit it

J. Share your Story


If you have any questions about the storytelling process, type and send them in the comment section. 


Temiloluwa Abiola

Comments

  1. Godsway K Gbeku3 November 2021 at 16:02

    Nice One ☺️. Thank you Mentor. Can we tell a story about a school?

    ReplyDelete
    Replies
    1. Aroms_Law6 November 2021 at 06:09

      According to what is up there we can tell a story of any Brand. Following the smart process up there is a good way to lead.

      E.g A father got back home with his friend and met her children in the sitting room , he was greeted by the children and he called her last child -

      " Dayo ! Bring in your assignment"

      Dayo : I didn't are not given assignment

      Father : (Shocked due to her daughter's poor grammar construction) what !

      The man is now furious , then his friend smiled and introduce a school (the school you wanna Advertise) stating their mission , vision , unique selling point and all of that ) then call to action SIR.

      Delete
    2. Temiloluwa Abiola6 November 2021 at 09:10

      This comment has been removed by the author.

      Delete
    3. Temiloluwa Abiola6 November 2021 at 09:17

      This is okay

      Delete
  2. Unknown3 November 2021 at 22:24

    Thank you for the value

    ReplyDelete
  3. Unknown3 November 2021 at 23:27

    Thank you for this

    ReplyDelete
  4. Unknown4 November 2021 at 03:29

    * What does "unique selling point of a brand" means? * How can we ascertain what a brand stand for or what does it mean? * It is expected that you pick each of the headings in the story telling process one after the other and explain with example such that the whole process will then give us a full story that can always serve as a kind of template or guide since you said let's write together. This can then serve as a guide for us in story telling

    ReplyDelete
    Replies
    1. Meddie4 November 2021 at 14:06

      I hope she gets to read this. Very important points highlighted.

      Delete
    2. Temiloluwa Abiola6 November 2021 at 09:13

      The USP is what makes a brand to stand out from other brands.

      Delete
    3. Temiloluwa Abiola6 November 2021 at 09:16

      I can not give you a guide because storytelling differs as it relates to the brand you are writing it for. However, I will advise that you start with something that hooks your audience to your story.

      Delete
  5. GMC Abiola4 November 2021 at 11:19

    This is helpful ma.

    ReplyDelete
  6. Shonde Tolulope4 November 2021 at 13:32

    Thanks for taking time to be of great help

    ReplyDelete
  7. Unknown4 November 2021 at 14:48

    Great but I was hoping you'd give an example by sketching a simple story to show all that you've talked about

    ReplyDelete
    Replies
    1. Okoh Esther5 November 2021 at 04:17

      I second this, please

      Delete
    2. Temiloluwa Abiola6 November 2021 at 09:15

      Okay, You can check out this link: https://www.instagram.com/p/CPiA-cjHHi_/?utm_medium=copy_link
      That's an example of storytelling

      Delete
  8. Blessinspire5 November 2021 at 00:03

    Thanks ma

    ReplyDelete
  9. Unknown5 November 2021 at 14:08

    Thanks for this . God bless

    ReplyDelete
  10. Unknown6 November 2021 at 05:20

    No question on this, I got it so clear

    ReplyDelete
  11. Aroms_Law6 November 2021 at 06:11

    Thank you for this.

    ReplyDelete
  12. Creative Group X36 November 2021 at 21:51

    Oaikhienan Perpetual.


    Thank you very much ma. This helpful Mentor.

    ReplyDelete
  13. Unknown7 November 2021 at 07:47

    Thank you Mentor Temmie

    ReplyDelete
  14. Unknown7 November 2021 at 08:48

    Thanks mentor

    ReplyDelete
  15. Unknown10 November 2021 at 01:25

    Great one , can I write a story that connects two brands together, just like Latinx is a clothing brand and Gidi his the shoe brand will it be advisable to write for the two brands through storytelling.

    ReplyDelete
  16. Anonymous12 November 2021 at 01:21

    This is lit

    ReplyDelete

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