Posts

CONTENT MARKETING

Content marketing is creating content for the purpose of promoting a product it service it helps with Brand building, Search Engine Optimization. It is a strategic marketing approach. We all know content is King so now we are using it to market a brand. When you are creating content for marketing a product, It is copywriting. one important thing is the CTA. The CTA Is the call to action. A Call to Action simply means the desired action that a target audience is required to take after every content marketing process. For Example, we have:   Learn more, sign up, Register now  who can give more examples? There are various forms of content we can use for content marketing:  √ Image  √ Memes  √ Video √ Text and so on... One thing a content marketer looks at is the *Competitors* How does a Content Marketer work? We have the 4Ps of Marketing:  √ Product  √ Price  √ Place  √ Promotion A content Marketer has to put all these in mind when creati...

Community Management - Mentoring at Side Hustle Internship

 COMMUNITY MANAGEMENT  Hello everyone!   Our class starts now  Yesterday we discussed Storytelling and I will encourage us to read more on storytelling  I promised a note yesterday, you can get a simple note on yesterday’s class here -   We are all part of a Community  That reminds me, there is a creative challenge that will be holding on the tenth of this month and I will implore you all to join the challenge. It’s all about smashing those goals, right?  Let’s do this together!!!     Community management is the process of building an online community around a target audience.  As a content creator, the work of community management lies on you  You have to create content that will appeal to the community of the audience that you are targeting  Community management has to do with social media management especially when the community you are managing is a social media page  *How do I Build a Formidable ...

The Storytelling Process

Have you ever watched an advert and you were like- Oh! This advert is speaking to me or perhaps you have seen an advert and it just kept on replaying in your head..... now, that is an amazing advert.  It is possible you have read something somewhere you can not seem to forget or maybe it is something you listened to:  Now, that is the power of storytelling! Brands are leveraging storytelling and it is very important for you, as a content creator to understand what storytelling is.  so what is storytelling?  Storytelling is  the art of creating compelling content. Creating content that takes our audience on a journey... an amazing one though!  As content creators, our main objective is to engage our target audience and get them interested in what we are sharing.  Every content creator is a storyteller. How to write a Brand's story  Ask yourself these simple questions:      1. What is the vision and mission of the brand?  2. What...

The Woman

Image
  This poem is dedicated to all the women out there, you are wonderful, you are beautiful, you are amazing, you are a WOMAN.  If you are proud to be a WOMAN then read this:  THE WOMAN WOMAN  Each letter in that word means something unique and superb.  Wonderful A woman is a wonderful creature,  She was created by God with amazing features All of which have their special functions.  From the top of her head to the sole of her feet She is fearfully and wonderfully made.  Her beauty transcends her physical attributes,  She has inner and outer beauty.  Outstanding A woman stands out everywhere,  She is not a copycat trying to be like someone else,  Her uniqueness lies within her,  She makes everyone around her to stand out,  Her colour, height, race, background Does not determine who she really is,  Instead, she uses them to her advantage to make a true difference.  Even when others look down on her,  That ...

Thank you Lord

Image
  Thank you Lord!  Have you thanked God this year?  Perhaps you do not know what to thank Him for this year.  Look at my own Thank you note to the Lord! It is not enough but His mercies makes it count.  Thank you for always being there for me at all times,  Thank you for being my love and everything.  Thank you for protecting me from unseen battles.  Thank you for keeping me in your love.  Thank you for all the things you helped me accomplish this year Thank you for all the things you will help me accomplish this year Thank you for shielding I and my family Thank you for being mindful of me Thank you for turning a nobody like me into somebody  Thank you for turning a rejected stone into a cornerstone Thank you for all the amazing friends you have brought into my life Thank you for the special people you have surrounded me with Thank you for saving me from myself when you had to  Thank you for all the opportunities you gave me this y...

The Birth of Her Last Days

Image
  The birth of Her Last Days  What gave birth to the story?  Her Last Days  I was going through a lot of things in my life at the time the story was given birth to. When people ask me:  Why do you write?  The answer I give to them is that Writing is my healing. I faced a lot growing up, low self-esteem, parental issues, and so on but something that got me through all of these was my writing.  Writing is my solution.  As at the time, Her Last Days was about to be conceived, I was counting all of the things that I had not achieved, a lot of things were overwhelming me and I was counting down to the end of days. I remember sitting on my bed and planning everything I wanted people to say after I am gone, the thoughts and reactions of people when they hear that I am gone. It was that real to me!  Nothing will happen to me but I will just start crying and even when things happen, I will not be able to cry. That was my irony! At that moment, He spok...

The Vase

Image
  I stared at the vase intently, it looked normal on the outside but inside it was broken into pieces. Someone might want to pick the vase up on the shelf where it was because they do not know it was already broken inside. What will be its usefulness if anyone got it, they might just have to throw it away at the end. Just then, someone walked up to the vase while I stared at it,  “I want it” he said, I was supposed to market the product but here I was feeling pity for the only person who had an interest in the vase. He touched the vase and nodded affirmatively, I wondered what he meant by his facial expression, “yes, this is the particular vase I want” he said, I kept mute because I did not even know what to say, I thought of telling him the truth but I was scared I will not find anyone who will want to buy the vase, a broken one at that. He was about to make the biggest mistake of his life and I felt like the only one who could stop him, he seemed like a gentle man and he did...

Cry out

Image
 Faith stared into the blank space, everywhere was dark and it felt so alone. she was very scared where she was, she sat down on the floor and looked around her hoping to see a way out but she could not see anything. Nothing was visible as everything was dark, she sat for a while and cried within her. Her tears flowed but it was not from her eyes, it was from somewhere within. She wanted to cry for help but she could not find her voice. A lot of things went on within her, a lot of thoughts flowed through her mind, she thought of her actions and inactions over the past years, she wished she was never born at the end of the day.  Suddenly, she saw a way out, she knew it was not the best way out but it was a better way out. It was better than the misery she felt, there was no way out of the darkness, the only way out was that way. She walked towards the path she saw, the more she went deeper into it, the more everything felt better. She continued walking down the unknown path, sh...

START NOW

Image
“You can not escape the responsibility of tomorrow by evading it today” Abraham Lincoln Start now! I will do it later. Not yet time. It would be tomorrow. There is still a lot of time. What you think is far is already around the corner. Until you start living a life free of procrastination, you would not go far in life.  What do you want to do? Start now ! Stop procrastinating and STOP  saying later .  Now is the right time to start. At the beginning of the year, people normally write new year resolutions and new year goals that they wish to achieve. The major thing that debars them from achieving these goals is procrastination. This is a disease that has killed the dreams of many and it is still killing it.  People that procrastinate always feel they have time, they wait till it is very close to the deadline only to do it wrong or not at all.  Start now!  Oh! I want to make a...

STRONGER

STRONGER When life beats you harder than you can take; you have to be STRONGER. S- STRAIGHTEN YOURSELF UP T-TALK! R- REFRESH YOURSELF O-OPEN UP N- NEVER STOP TRYING G- GROW UP E- EXERCISE YOUR HOPE R- REBIRTH S- STRAIGHTEN YOURSELF UP Stop wallowing in self-pity. Accept it! It might be very hard but it would help you. Do not think about it all the time, instead of looking at the problem look out for a thing beyond the problem. Remember that there is nothing that has a beginning and does not have an end. Do not allow people   Give names to your problem.   Tell you the end of your problem because they do not have that right. Show you impossibility. Instead of that, you should show them the end of your problem and give names to your own problem. T- TALK! Talking is not just about saying the problem out or soliloquizing and saying it to the wrong person. It is about expressing yourself in whichever way you can,   you could exp...